NEW YORK — Amazon goes into the holiday season with a newly magnified brick-and-mortar presence, giving it more opportunities to sell its Kindle e-readers, Fire tablets and other gadgets. The online retailer now has more than a dozen Amazon Books stores, which also sell toys, electronics and small gifts. Bain & Co. analysts expect Amazon.com Inc. to take about half of the total growth in online sales during holiday shopping season. Still, having a physical presence gives shoppers a chance to see and try out Amazon gadgets, and maybe buy. It says its stores are fulfilling more than half of its total online sales through “pickup at stores” and “ship from store” programs.
Source: National Post November 20, 2017 16:52 UTC