Its success and suspicions about the company’s intentions may cost Amazon the customers or partners it needs to fulfil its manifest destiny. For example, there are signs that retail companies are reluctant to use Amazon Web Services, the cloud computing service that is a favourite of Amazon investors. It makes sense that retailers are wary about paying one part of Amazon to finance the retail-killing playbook of another part. Remaking packaging is a reasonable idea that helps both Amazon and the household product companies as more people shop from their computers. It sounds great, until Amazon pushes FedEx to spend big to handle a surge in orders that never materializes—or until Amazon competes directly with FedEx.

Source: Mint April 07, 2017 15:45 UTC