Fake reviews on Amazon.com Inc. during the pandemic have reached levels typically seen during the holiday shopping season. About 42% of 720 million Amazon reviews assessed by the monitoring service Fakespot Inc. from March through September were unreliable, up from about 36% for the same period last year. The rise in fake reviews corresponded with the stampede online of millions of virus-avoiding shoppers. Bogus reviews have plagued Amazon and other online marketplaces for years, despite the companies’ efforts to purge them. Rather he blames new features introduced by Amazon to make it easier to review products.

Source: Hindustan Times October 19, 2020 11:03 UTC