Online retail giant Amazon launched its virtual supermarket, AmazonFresh, in Germany on Thursday, which could mean trouble ahead for its stiff competition. The AmazonFresh online supermarket is now available to Prime subscribers living in certain parts of Berlin and Potsdam, including same-day deliveries on orders made by noon, the company announced on Thursday. And the new virtual shop will mean stiff competition in Germany’s already embattled grocery store industry as more online vendors crop up. The CEO of supermarket chain Rewe, Alain Caparros, has already warned that there could be an intensification of the already cutthroat competition in Germany through a new player like Amazon. “For Amazon, Germany is the second most important market in the world.

Source: The Local May 04, 2017 09:45 UTC