The number of blocked phony listings last year was up about 67 percent from the year before. Brands may not want to sell their items on the site if they know there are fake versions being offered. Amazon said it can stop counterfeiters before they can sell anything thanks to machine-learning technology, which automatically scans listings to remove suspected counterfeits. The company also gives brands a way to remove fake items from the site themselves, rather than reporting them to Amazon and waiting for it to do something. Amazon said it spent more than $700 million last year on its anti-counterfeiting efforts and has 10,000 people working on it.

Source: Manila Times May 10, 2021 03:56 UTC