Sign up Thank you for subscribing We have more newsletters Show me See our privacy noticeAmazon has apologised after sending a legal notice to a fishmonger demanding his chain of stores stop advertising "prime day" boat fish. US-based firm Amazon has registered "prime day", which is its slogan for an annual two-day event of deals and offers for its Prime members, as a trademark. According to an email seen by the news agency PA, Amazon's lawyers wrote to Moxon's on June 21 - the start of its Prime Day sales - expressing "concern" that consumers were "very likely to think that a 'Prime Day' sale event/advertisement coinciding with Amazon's Prime Day is offered in association with Amazon when it is not". The solicitors said: "Amazon appreciates your enthusiasm for its Prime Day; however, they want to make sure the Prime Day trade marks aren't used in this way or by other brands. "If we can get the references to Prime Day on your website, and anywhere else on your social media accounts where it may exist, pulled and your assurances on the above, we can consider this matter closed."

Source: Daily Mirror July 05, 2021 08:00 UTC