Oct 07, 2024 11:33:00Amazon and TikTok emerge in search advertising business, Google's market share on the verge of falling below 50%Google has dominated the $300 billion (approximately 46 trillion yen) search advertising market for over 10 years, securing a share of more than 50%. However, with the growth of Amazon and TikTok, it has become clear that Google's share is on the verge of falling below 50%. On the other hand, Amazon is expanding its market share, which was only 10% in 2018, but is expected to exceed 20% in 2023 and reach 24.2% in 2025. It has been pointed out that Amazon's advertising business has become a revenue source that exceeds that of AWS and Amazon Prime. Jeremy Cornfield, president of marketing firm Tinuiti, told The Wall Street Journal that TikTok's return on ad spend can sometimes rival that of Google.

Source: Wall Street Journal October 07, 2024 02:47 UTC