Captify, which studies consumer search behavior outside of Google and pulls data from Reddit, travel aggregators, retail review sites and others, said searches for "Canceling Amazon Prime" were 18 times higher Tuesday than the day before Prime Day. Small retailers play catch-upWhile deals from Amazon and other big retailers got the spotlight on Prime Day, small retailers also want a piece of the pie. Consumers want smart everythingDespite privacy concerns over smart speakers and other smart devices, Amazon Prime members' purchases on Prime Day showed that the appetite for the likes of Alexa voice assistants and other smart devices remains healthy. Nielsen, citing Rakuten Intelligence data, said Amazon doubled its U.S. consumer packaged goods sales for Prime Day last year compared with an average two-day span. Grocery last year was the second-highest selling CPG category on Prime Day, behind health and beauty products.
Source: Forbes July 17, 2019 20:11 UTC