gettyAmazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web Services (AWS) foundation models in the Zeta marketing platform. Forbes 7 Ways Retailers Are Using Generative AI To Provide A Better Shopping ExperienceSuper-Smart Marketing AI AssistantsAmazon Bedrock is a fully managed generative AI service from AWS that makes it easier for companies to build generative AI applications in their businesses without the need for great skills or complex infrastructure. Zeta Creative AI Agents create insight and image generations within the Zeta Opportunity Engine (ZOE), leading to better marketing platforms. The Creative AI Agents are now in beta with general availability planned for Q3 2024. The Cannes Lions International Festival of Creativity’s five-day event is the largest gathering of the creative marketing community.

Source: Forbes June 20, 2024 02:35 UTC