On Wednesday, the company unveils Amazon Music Unlimited, a streaming service that will compete directly with Spotify, Apple Music and every other outlet in the increasingly crowded on-demand audio market. Instead of fiddling with a phone, a customer can simply give the speaker commands like, “Alexa, play the new Bruno Mars song,” and the track starts immediately. “Alexa, play the song that goes ‘put up a parking lot’ from the ’70s” will bring forth Ms. Mitchell’s original.) The standard price for Music Unlimited is $10 a month, the same as Spotify, Apple Music and most others. “Alexa, will this lead to a digital music price war?” It just might.

Source: New York Times October 12, 2016 06:56 UTC