In an interview, Amazon India vice president Manish Tiwary said the company would look to aggressively expand its private label this year, with potential new category launches. According to two other Amazon executives, both of whom requested anonymity, Amazon India may follow Flipkart’s playbook and launch a separate private label brand for certain large appliances as well as smaller appliances. Tiwari declined to comment on Amazon’s private label plans for large appliances, adding that Amazon India was not sure if it “needed new private brands”. At Amazon India, top executive Amit Nanda has been spearheading the company’s expansion into the private label category over the past year and a half. Both recently launched private label brands for the key smartphone business, which still generates well over 60% of overall e-commerce sales in India.

Source: Mint February 13, 2018 21:00 UTC