BENGALURU: Amazon India is considering an investment in online food delivery startup Swiggy and has held several rounds of discussions with the Bengaluru-based startup over the past three months, according to four people directly aware of the ongoing negotiations.Swiggy has also attracted the attention of other strategic investors, including Alibaba-backed Chinese food delivery venture Ele.me, said the sources. Amazon India and Swiggy declined to comment on what they described as "market speculation".Ele.me did not reply to emailed questions. The Seattle-based Amazon has expressed interest in the strong consumer focus demonstrated by Swiggy, the sources said. Amazon will get a big food business and a hyper-local fleet on whose backbone they can grow aggressively in grocery as well," said an investor in the hyper-local market. After food, the next logical expansion would be grocery and Amazon Now does grocery, so maybe that's the synergy.

Source: Economic Times September 06, 2016 20:26 UTC