In late July, Amazon India launched its global Prime membership programme in more than 100 cities in the country. Amazon has bid for the digital media rights to broadcast IPL and picked up the tender documents, according to three people familiar with the matter. Only non-news television broadcasters will be considered eligible for TV broadcasting rights, while all broadcasters, Internet operators and mobile phone service providers can bid for digital rights. The company said then that it will introduce video content in the coming months. At the base of it, the input that is going to drive the e-commerce curve continuously up is to get more customers internet access.

Source: Mint September 23, 2016 13:52 UTC