Amazon is promoting Echo smart speakers at the ongoing Indian Premier League (IPL) as well. They will spend disproportionately to create the voice assistant category, which is still nascent in India. “We have been seeing an increase in the number of people using Google Assistant on phones,” said a Google India spokesperson. Unlike Google, Amazon’s ad features a family that is using the Echo smart speaker to get news and weather updates, play music, make a shopping list and even play games. Our target groups for Echo devices are families that are technology-friendly and willing to spend for convenience,” said Ravi Desai, director, mass and brand marketing, Amazon India.

Source: Mint April 16, 2018 14:15 UTC