As I have said before regarding these efforts, they appear to be sleight of hand experiments designed to distract the retail world from the game changing concepts that are to come. Amazon Go is one such idea, one that could drastically change not just food retailing, but every segment of retail. The premise is simple and the video introduction that Amazon released Monday will surely be among the most watched futuristic retail videos around. But, what should be scarier for retailers is that the future will appear in Seattle early next year in the form of an 1,800-square-foot convenience store called Amazon Go. Amazon Go looks like an upscale convenience store in the initial video, showing a variety of prepared foods and convenience grocery items.

Source: Forbes December 05, 2016 18:02 UTC