Amazon poses a strategic dilemma for Europe’s retailers. They are reluctant to help such a powerful competitor but tempted by partnerships that can make struggling stores more profitable. Jeff Bezos’ company announced a new service called Counter in the U.K. and Italy this week. The tech giant is teaming up with Next, a large British fashion chain, to offer a so-called click-and-collect option: Shoppers can now order items on Amazon’s site and pick up their parcel at one of Next’s 500 U.K. stores. Italian bookseller Giunti...

Source: Wall Street Journal May 15, 2019 09:33 UTC