Amazon Fresh forged an interesting relationship with Tyson and launched Tyson Tastemakers ready-to-cook meals in the fall of 2016. This week they announced a deal where Martha Stewart’s meal kits which are prepared by Marley Spoon that will also be made available to Amazon Fresh's customers in New York, San Francisco, Dallas and Philadelphia. The success of meal kits is that every ingredient is measured out perfectly to each recipe. The first is that many of these meal kit companies might be based on an economical model that simply isn’t sustainable. This “meal kit’ category is poised for growth.

Source: Forbes March 15, 2017 18:45 UTC