Jack Horgan-JonesAmazon’s product recommendation system is “inherently flawed” and “easily gamed by unscrupulous sellers”, consumer website Which? The website examined the use of the Amazon Choice badge, which its research suggests consumers see as a mark of quality. says that an investigation it undertook shows that online sellers are “secretly incentivising” customers to leave five-star reviews, which make it more likely that they will get the Amazon Choice badge. However, it said that it found evidence of products incentivising customers to boost their score. It said it used advanced technology and regular human audits to ensure Amazon Choice products were of a high standard.

Source: The Irish Times February 07, 2020 12:11 UTC