But when it comes to Amazon as the parent of its AWS cloud-computing service? AWS's other retail customers include upscale emporium Nordstrom, GameStop, U.K.’s Sainsbury’s and Europe's No. Retailers are not just using AWS for web hosting or cloud storage. "We see retailers really go deep with machine learning on AWS platform, " Phil Thompson, Amazon’s worldwide tech leader for retail, said in an interview. But rivals like Microsoft, partly thanks to new cloud customers including Walmart and Nielsen, are eyeing AWS's pie.

Source: Forbes July 15, 2019 00:04 UTC