Interestingly, this all comes during a special period in the business of Premier League, in particular having to do with its TV rights. A rights purchase of this sort by Amazon had been the subject of increasing speculation as the bid period for seven Premier League television packages drew closer. It is a standard-bearer that, to Bezos's mind, allows the company to live up to “ever-rising customer expectations.”Amazon securing Premier League rights falls in line with recent acquisition decisions. Of course, the reasoning behind the Premier League rights purchase goes beyond encouraging more people to become Prime members. So, it is Amazon's unique attention to distribution channels that is the key factor in the purchase of Premier League rights.

Source: Forbes June 07, 2018 19:17 UTC