Alas, despite huge sales, Amazon is facing two tiny problems with that approach: one, it isn’t working; and two, it’s losing the company billions of dollars. Now, as the future of Amazon’s Alexa line is in doubt, it’s worth asking: what is a smart speaker even supposed to do? The answer is AWS, Amazon’s cloud computing business, which turned out to be Amazon’s most profitable division. As I wrote last week, using voice is not just easy, but also more accessible to many such as seniors. If a device is actually useful — based on my many Alexa products, they are — then it makes sense to simply charge more for them.

Source: The Star November 26, 2022 11:13 UTC