After saying in 2023 that a more personal and conversational version of its assistant was coming, Amazon finally launched Alexa+ in 2025. With Alexa.com, those who sign up for early access to Alexa+ can chat with Amazon’s assistant online and continue those conversations on other devices — like Amazon Echo and the Alexa app. Amazon’s Echo smart speakers on September 30, 2025. Moving Alexa beyond the homeMaking Alexa more useful outside the home will be a big focus for the company this year, said Daniel Rausch, vice president of Amazon’s Alexa and Echo divisions. An attendee wears the Amazon Echo Frames smart glasses with Alexa during CES on January 7, 2025.

Source: Egypt Independent January 13, 2026 14:31 UTC