Amazon has a program where reviewers get free products in exchange for legitimate reviews. In other scenarios, vendors give products free to buyers who rate them five stars. WSJ's Joanna Stern caught up with a professional Amazon reviewer to find out how to spot the fakes. The online retail giant on Thursday launched a new anticounterfeiting program, called Project Zero, that it says would better protect brands from scammers by letting them designate listings for removal, rather than going through a cumbersome reporting process with Amazon. The company has been testing...

Source: Wall Street Journal February 28, 2019 10:30 UTC