The study has concluded a number of forces are coming together that are driving governments, investors and consumers to looks for alternatives to red meat. "The technology to produce a consumer-ready alternative protein burger is here and is pushing for commercial scale," he said. "We have seen an increase in the mainstream availability of alternative protein products in grocery aisles and quick service restaurants." According to the study, New Zealand's beef exports face the greatest challenge from alternative proteins, particularly to the United States. The US takes 50% of New Zealand's beef exports and a large proportion of this goes into burgers.

Source: Otago Daily Times March 01, 2018 23:48 UTC