The experimentation project will be carried out in collaboration with Conversion.com, an Optimizely partner with specialist expertise in Conversion Rate Optimisation (CRO). Eric Anderson, Chief Revenue Officer, Optimizely, said: “Optimizely’s experimentation platform will allow Alshaya Group to constantly test and experiment, to improve the various digital touchpoints where consumers engage with them. According to Gala Blasco Marco, Head of Conversion Revenue Optimisation, Alshaya Group: “To better serve our customers across every digital touchpoint, we have decided to collaborate with Optimizely and Conversion.com powering our experimentation programme. We decided on the Optimizely platform as they have a world-renowned experimentation technology that is proven to be efficient and accurate. Speaking about the project, Stephen Pavlovich, Founder & Managing Director, Conversion.com said: “Alshaya Group is an important partner for us in this region because of their customer-centric approach which extends to their digital touchpoints as well.

Source: The North Africa Journal June 14, 2022 11:56 UTC