A sale of Zagat would mark a course reversal for Alphabet’s once ambitious plans for the brand, spearheaded by former Google executive Marissa Mayer, who went on to become Yahoo’s chief executive. Zagat gradually became less of a priority as Google focused on drawing traffic to its Google+ social network. Any deal would likely involve the Zagat brand name and website, the sources added. Google’s asking price is not known, and there is no certainty it will agree to sell Zagat, the sources said. Google Maps incorporates Zagat reviews into its restaurant listings, and a small team at the company maintains Zagat, which features articles about restaurants in major cities.

Source: The Express Tribune January 04, 2018 11:26 UTC