Alphabet/Google revs up advertising, boosts profits - News Summed Up

Alphabet/Google revs up advertising, boosts profits


She also cited "solid growth in desktop and tablet search as well as continued strength in YouTube and programmatic advertising. ""We continue to invest responsibly in support of our many compelling opportunities," Porat said in a statement.She said the gains came mainly from "increased use of mobile search by consumers, benefiting from our ongoing efforts to enhance the mobile search experience." "Mobile clicks are likely to see increased monetization as Google continues to experiment with formats and presentation. "Mobile, he said, "has transformed the way that people consume information and Google’s products have become an essential and much loved part of the experience. "But Google’s success and dominance have also prompted scrutiny from regulators.


Source: The Nation Bangkok July 29, 2016 00:22 UTC



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