So campaigns plan candidates’ stops with the local press in mind and sometimes craft brief messages of strictly local import to generate “earned media,” or free publicity. ADBiden also did interviews inside the local high school with two local stations, NBC affiliate WBRE in Wilkes-Barre and ABC affiliate WNEP in Scranton. ADTrump has made it clear he values the attention of local media. ADADHis rally in Wisconsin that night also generated local headlines that were probably not what the campaign had in mind when they scheduled the trip. Said a headline in the La Crosse Tribune: “On Wisconsin’s worst day of the pandemic, thousands pack in at West Salem racetrack for Trump Rally.”

Source: Washington Post October 31, 2020 17:06 UTC