All Blacks and Steinlager celebrate 30 year partnershipETTIENNE ROTHBART/REUTERS Steinlager appeared prominently on All Blacks jerseys throughout the 1990s, particularly on training jerseys such as this one worn by All Blacks captain Sean Fitzpatrick at a team training in Pretoria July 1997. Steinlager is the beer which All Blacks crack open in the changing sheds after games and is served at NZ Rugby events, he said. New Zealand sport's longest standing commercial partnership celebrates 30 years of sponsorship this year. Tew said Steinlager's sponsorship extended throughout the entire NZ Rugby organisation, which includes the All Blacks Sevens and Black Ferns. In 1986, before the era of professional rugby, Steinlager and the All Blacks first signed a sponsorship deal that has remained in place and is guaranteed until at least 2020.

Source: Stuff July 09, 2016 17:01 UTC