A marketing expert says fallout over All Black Aaron Smith's actions in a disabled toilet could spill over to sponsors. Evolve Marketing boss Brandon Wilcox believes any brands Smith had endorsed that related to good values would be most affected by his actions. Smith is associated with several sponsor brands, including Weet-Bix, My Food Bag and adidas. Cartoon: First world problemsSmith has posted about My Food Bag on Twitter in the past. All Blacks sponsor AIG issued a statement saying it remained "strong in our commitment to the All Blacks and all of our sponsored teams".

Source: New Zealand Herald October 06, 2016 07:18 UTC