fashion-and-trendsUpdated: Aug 16, 2020 19:52 ISTThe singer-songwriter, producer and New York Times best-selling author, Alicia Keys, is launching an all-new “lifestyle beauty brand” in collaboration with e.l.f. Alicia Keys has been an advocate for the makeup-free lifestyle for a while now and has been very vocal about her stand. Keeping in mind how comfortable and confident Alicia Keys is in her own skin, it makes her skincare brand all the more legitimate and special. cosmetics are understandably excited to work with her as Alicia walks the walk when it comes to skincare. Kory Marchisotto, the chief marketing officer for the brand also said in a press release, “Alicia inspires millions of people every day.

Source: Hindustan Times August 16, 2020 14:23 UTC