Alibaba's 11.11 sale paves market entryA woman takes a photo of a screen displaying a live update of sales figures during Alibaba's annual Nov 11 Singles' Day online shopping event in Hangzhou on Monday. The campaign's sales value reached 214 billion yuan (926 billion baht) as of 4.31pm local time, equivalent to total sales value logged for the event last year. According to Alibaba, total gross merchandise value (GMV) for the campaign reached US$1 billion (30.3 billion baht) in the first minute and eight seconds. Within 17 minutes, GMV hit 57 billion yuan, surpassing the total GMV of 2014. The company reported GMV reached 100 billion yuan at 63 minutes and 59 seconds, 43 minutes faster than last year's event.

Source: Bangkok Post November 11, 2019 12:28 UTC