Alibaba Group Holding Ltd is betting big on the fresh produce market by upping the ante in a major fresh food e-commerce platform. Tmall, Alibaba's business-to-customer unit, announced on Thursday it invested $300 million in Yiguo.com, a full-category fresh food site, to facilitate the expansion of its cold-chain systems nationwide. Apart from its indigenous site and app, Yiguo also cooperates with Tmall Supermarket－a unit selling mostly fast-moving consumer goods－by carrying out daily operations of its fresh produce offerings. The online grocery market is among the few niches that are set to enjoy exponential growth in China's already gigantic e-commerce landscape. They are also testing different business models for selling perishable food online.

Source: The China Post August 03, 2017 21:00 UTC