With discounts galore and Taylor Swift, Alibaba eyes another record Singles' DayA logo of Alibaba Group is seen at the World Internet Conference (WIC) in Wuzhen, Zhejiang province, China, October 20, 2019. Alibaba saw sales worth $30 billion on its platforms on Singles’ Day last year, dwarfing $7.9 billion U.S. online sales for Cyber Monday. Taylor Swift, whose latest album “Lover” has broken records in China, will headline this year’s opening gala alongside local celebrities like Jackson Yee. Alibaba’s Singles’ Day celebrations have featured U.S. singer Mariah Carey and musician Pharrell Williams in the past. Pinduoduo will be also holding its own “Singles’ Day” events on the same day.

Source: Standard Digital November 11, 2019 09:34 UTC