Rather, it’s the Cold War between Alibaba and Amazon. It’s a battle that will likely span decades, and in the next few years, be most pronounced in Southeast Asia. Flipkart and Snapdeal are faced with the rich American competitor, which is set to pump $3 billion into the country. In the meantime, Alibaba has wasted no time, shelling out $1 billion to acquire the heavy spending e-commerce player, Rocket Internet’s Lazada. With the large Chinese and American juggernauts entering Southeast Asia from all sides, is this a good thing?

Source: Forbes November 28, 2016 01:48 UTC