MBW has written time and time again about the growth of the record business across the Middle East and North Africa (MENA). In May this year, Gamma, the billion-dollar-backed company launched by Larry Jackson expanded its operations into Africa and the Middle East, and in August appointed Arab artist and DJ, Dany Neville as Vice President, A&R, Middle East. (Warner Music Middle East is led by Ahmed Nureni, who was appointed to the role in October 2022.) Commenting on WMG’s MENA strategy, Alfonso Perez-Soto, President, Emerging Markets at Warner Music, told an audience at the XP Music Futures conference in Saudia Arabia last week that he “see[s] huge opportunity in the MENA region”. So many things that I see happening in this region, I lived through when I was building the Latin region,” said Perez-Soto.

Source: The North Africa Journal December 15, 2023 13:04 UTC