Baseball star Alex Rodriguez is becoming chairman of Presidente to help the beer brand grow in the ... [+] U.S. PresidenteAfter 22 seasons of baseball, superstar shortstop and third baseman Alex Rodriguez is taking a swing at something new: marketing beer. The former New York Yankee, Texas Ranger and Seattle Mariner is the new chairman and co-owner of Presidente, the Dominican beer brand now owned by Anheuser-Busch InBev. Terms of the deal were not disclosed, but to Rodriguez—the son of Dominican immigrants—the beer brand has an emotional connection. Presidente—first released by Cerveceria Nacional Dominicana in the Dominican Republic in the 1930s—was acquired by Anheuser-Busch in 2012 for $1.2 billion. “It’s part of his culture and where he comes from so what we’re really looking for his vision of where he thinks this brand should go.”While this is the first beer brand Rodriguez has worked with, it’s not the first brand he’s worked with.

Source: Forbes January 23, 2020 18:50 UTC