Today marks International Beer Day and South Africa raises its glasses to an occasion that epitomizes its passion for beer. Marked every first Friday of August, this day brings together enthusiasts to revel in the endless creativity that characterizes the world of beer. South Africa’s love for beer is legendary, a sentiment reflected in its status as the world’s 12th largest beer-consuming nation, with an annual consumption of roughly 34.47 million hectoliters. But beyond the impressive numbers lies a landscape brimming with innovation and cultural resonance. No longer confined to mass-produced lagers, South African beer has transformed into a dynamic palette of craft breweries, unique flavors, and a consumer base eager for new experiences.

Source: Forbes August 05, 2023 06:37 UTC