The study, commissioned to celebrate this years’ Olympic Winter Games Milano Cortina 2026, also showed that films such as Cool Runnings (1993) and Eddie the Eagle (2016) may help inspire the next generation of Olympians. A bobsleigh shaped as Aldi’s ‘Cuthbert’ cake is unveiled at Team GB's bobsleigh training ground at the University of Bath in Somerset, ahead of the Olympic Winter Games Milano Cortina 2026. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “As an official partner of Team GB and Paralympics GB, we’re proud to be supporting the team this year and we wish them the best of luck in the Olympic and Paralympic Winter Games Milano Cortina. “Like all this year’s hopefuls, Cuthbert had a sporting dream, and we’ve made it a reality by letting him loose on Team GB’s training track. With grit and determination, we could see Cuthbert take to the Olympic stage.”

Source: Express February 04, 2026 09:49 UTC