But the German grocer is hoping a shift to trendy, natural foods will help it grow its market share in the United States. The question is: Will shoppers choose Aldi over Whole Foods for healthy fare? "Aldi is reinforcing that small, simple and convenient is just as valuable as having thousands of products," Sheehan said. A typical Aldi is 12,000 square feet -- much smaller than an average Whole Foods, which ranges between 25,000 and 50,000 square feet. As part of its expansion, existing Aldi stores will also get a brighter lights, bigger aisles, less-cluttered shelves and more refrigeration space.

Source: CNN August 16, 2018 12:06 UTC