Alcopops, grown up: a wave of hard seltzers has hit Australian shores - News Summed Up

Alcopops, grown up: a wave of hard seltzers has hit Australian shores


Byron Bay-based Sunly hard seltzer, 4% ABV, which markets itself as ‘Brewed in paradise with wellbeing in mind’. Or, to be specific, one brand of hard seltzer: White Claw. A variety of White Claw Hard Seltzers. Good Tides hard seltzer, from the liquor giant Asahi, was one of the first introduced to the Australian market in March 2020. After all, what’s more Australian than attempting a White Claw Summer during a freezing Melbourne winter, while knocking back a Sips?


Source: The Guardian August 25, 2020 17:26 UTC



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