But, according to a new British study, alcohol and sports is a dangerous combination. The study, backed by Alcohol Research U.K. and the Institute of Alcohol Studies, argues that there is a big link between youth exposure to “extensive” alcohol marketing and underage drinking. Published in the journal Addiction, the researchers are now advocating for the government to consider new legislation regulating alcohol advertising, including a ban on alcohol ads on social media sites and tapering off alcohol brand sponsorships at sporting and music events. KEURIG WANTS YOU TO BREW YOUR OWN BUDWEISER AT HOMEAfter evaluating more than 100 studies, the researchers found a big link between youth exposure to alcohol advertising at sporting events and increased likelihood of underage imbibing. “In the long run, all (alcohol) advertising and sponsorship should be prohibited,” Sir Ian Gilmore, chair of Alcohol Health Alliance UK, a coalition of organizations committed to reducing alcohol damage, toldVice in a statement.

Source: Fox News January 16, 2017 10:24 UTC