An Alberta brewery has apologized for unknowingly naming their beer 'pubic hair,' after using a Maori word they thought meant feather. Two years ago, Hell's Basement Brewery released Huruhuru (The Feather) New Zealand Hopped Pale Ale. This week, Te Hamua Nikora, who is Maori, took to Facebook to explain 'huruhuru' actually means pubic hair in te reo, the language spoken by the Maori people. Nikora said in the video that after posting about the shop he was tagged in a post by Hell's Basement Brewery, which is located in Medicine Hat, Alta. Product to be rebrandedMike Patriquin, founder and general manager of Hell's Basement Brewery, said in an emailed statement that it was not the brewery's intent to offend anyone and that Hell's Basement supports all forms of culture, including beer culture.

Source: CBC News August 08, 2020 08:00 UTC