In his new film Toilet: Ek Prem Katha, which will be released on the Independence Day weekend, lead actor Akshay Kumar takes on the sanitation crisis in India and the need for toilets within homes for women. A senior executive at Viacom18 Motion Pictures, co-producer of Toilet: Ek Prem Katha says Kumar is a natural fit for the movie’s subject. “Of all the vehicles of active social change, cinema has been one of the most powerful,” said Rudrarup Dutta, senior vice president, marketing, Viacom18. “It has constantly been our endeavor to make socially relevant cinema and the subject of this film and Akshay as the lead star were a natural fit. While cinema has the power to influence society, it is also impacted by what’s going on in society itself, Uboweja added.

Source: Mint July 03, 2017 06:56 UTC