As the day of the flight approaches, expect more offers by email and in the airline’s app. At a recent industry conference, Alaska Air said premium seating now accounts for about a quarter of its seating capacity and 34% of its revenue. Airlines are vying for the customers who are willing to pay up. Airlines have been outfitting planes with added rows of roomier seating options to appeal to fliers like Canchola. Airlines have also found some leisure travelers are willing to pay full price for a higher tier.

Source: Wall Street Journal June 01, 2024 13:32 UTC