"Working with Airbnb, a leader who is reimagining travel, provides an exciting opportunity for our customers to connect with their heritage through deeply personal cultural and travel experiences," said 23andMe CEO and co-founder Anne Wojcicki in a press release. The rise of online genealogy services like 23andMe and Ancestry.com has sparked an interest in ancestry travel. These trips are widely popular in countries with a long history of immigration. Airbnb isn't the first company to tap into the popularity of DNA travel. Back in January, the airline AeroMexico launched a "DNA Discount" on flights for Americans who can prove they have Mexican DNA.

Source: The North Africa Journal May 21, 2019 17:03 UTC