In a 30-second advertising campaign called #weaccept, the rental giant had a simple message for viewers, played over the changing faces of people from different minority groups: “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”Airbnb took subtle, but critical aim at President Donald Trump’s executive order barring the entry of refugees and immigration from seven predominantly Muslim countries during the Super Bowl on Sunday. The ad was a clear commentary on the ongoing turmoil around the Trump administration’s immigration ban, which just days earlier had been temporarily halted by a federal judge in Seattle. People who’ve been displaced, whether because of war or conflict or other factors, are acutely vulnerable to not being accepted,” the founders, Brian Chesky, Joe Gebbia and Nathan Blecharczyk, wrote. “They are, quite literally, in need of a place to belong, which is why we’ve been inspired to take action.”On Twitter, Chesky, the CEO of Airbnb, said the company would also contribute $4 million over the next four years to the International Rescue Committee, a relief agency for refugees.

Source: Huffington Post February 06, 2017 04:15 UTC