Air Zimbabwe, Ethiopian airlines in Joint marketingLovemore LubindaAir Zimbabwe and Ethiopian Airlines will this year engage in various joint marketing initiatives aimed at promoting Zimbabwe tourism in the Spanish and Portuguese market. We see a lot of potential in the Madrid- Victoria Falls route so it is our undertaking to nurture and develop this route together with them. Speaking at the same occasion the Chief Executive of the Zimbabwe Tourism Authority Mr Karikoga Kaseke expressed gratification at how the Ethiopian Airlines has continued to respond to the aspirations of Zimbabwe tourism. “The Ethiopian Airlines have consistently supported us and always been forthcoming to our calls for close collaboration in the areas of joint marketing and promotion. The ZTA and Ethiopian Airlines signed a MoU for joint marketing and cooperation last year.

Source: Ethiopian News January 23, 2017 16:19 UTC