The image makeover of the airlines, the largest among the carriers in India, is being urgently done as nearly 53 percent of air passengers is estimated to be the tech-driven millennials. This figure is expected to go up to more than 60 percent in the next 10 years, according to a senior airlines marketing executive. The executive said given India's young demographic profile, Air India in its new avatar needs to target the millennials who need a flying experience markedly different from the old one. One of the changes Air India plans in its approach is to address the passengers as "guests" who will get to hear a recorded message from iconic Tata Group patriarch Ratan Tata, reports our New Delhi correspondent. The private Air India has to work really hard to shed the tag of "late Latif" when it comes to maintaining punctuality of take-off and landing.

Source: The Nation Bangkok January 31, 2022 01:56 UTC