One of the ways of bringing shine to the much neglected sector is by adopting sustainable agribusiness. Agribusiness is a broad area and covers the entire spectrum of food production with multiple players along the value chain. Lack of trust across the value chain is another issue with many farmers perceiving middlemen as exploiters. Take for instance, coffee and tea which are grossly underpriced with farmers barely meeting the cost of their investment. The widespread failure to add value to farmers’ produce denies producers the opportunity to earn the true value of their produce.

Source: The North Africa Journal October 03, 2016 18:56 UTC